Web analytics solutions
Identify trends in user behavior to optimize performance
Table of Contents
What do web analytics solutions do?
Web analytics solutions collect and aggregate website data to help teams measure performance. They provide information regarding how users interact with your web app, including their entry and exit points, actions taken while on your site, and problems they encounter during their journey.
Different web analytics solutions can include a variety of tools for analyzing and reporting data, such as charts, funnels, heatmaps, and more. LogRocket leverages this analytics tooling — along with session replay, error tracking, and machine learning — to provide insight into your users’ digital experience. This means the right people on your team get alerted to the most impactful issues affecting users of your website or app.
Ultimately, web analytics solutions can help you improve UX and create more valuable digital experiences. You can leverage this information to better drive KPIs like conversion and engagement, identify bugs in your web app before customers do, and resolve user-reported problems faster than ever before.
What value do web analytics solutions provide?
Monitoring issues in your website or app, along with how it’s performing against business goals, requires collecting and analyzing many different events and conversion rates. This results in large volumes of data that can be difficult to sort through to discover new opportunities for improving your business outcomes.
With the right web analytics solution, you can cut through the noise and ensure great digital experiences for your users:
- Analyze data at both big-picture and granular levels
- Combine qualitative and quantitative analysis to inform business decisions
- Monitor real user sessions to improve UX
- Get alerted when high-impact errors occur or key metrics drop
- Understand and solve issues at their source
- Streamline internal communications
Focus on the most impactful issues your users face and the metrics that matter most to you so you can work more confidently on improving your web and mobile product experience.
Who benefits from web analytics solutions?
Building better digital experiences requires cross-team collaboration and communication. Teams like Engineering monitor alerts, errors, user-reported issues, and technical performance problems. Meanwhile, teams like Product Management, Product Design, and Marketing collect and assess customer feedback, conversion rates, engagement, and other critical business metrics.
A truly effective web analytics solution like LogRocket allows all of these teams to collaborate for better digital experience outcomes, combining the data they’ve aggregated to better prioritize the most important issues. This means engineers, support staff, product managers, designers, and marketers can all use LogRocket to efficiently prioritize and address issues and opportunities alike, driving business KPIs more efficiently than by working in silos.
Ultimately, this leads to a smooth, error-free experience for your users, allowing you to improve retention rates, drive conversion and adoption, and exceed your business goals.
Why LogRocket?
Not all web analytics solutions are made alike. Many tools are limited in their technical telemetry and can end up adding to the noise instead of cutting through it.
For example, tools like Google Analytics are popular for being free and collecting large amounts of data. However, this lack of a “sticker price” comes at the cost of your valuable time and resources. You’ll need to set up tracking and sort through potentially missing, skewed, or unnecessary information to find any actionable insights. Even then, it can be a challenge to get a clear idea of what to focus on, why, and how.
LogRocket makes it easy to see exactly how your users experience your web and mobile apps, as well as the “why” behind any issues. Applying machine learning to these patterns allows LogRocket to detect problems before your users report them, so you can ship a fix before the issue affects your business. You can easily route alerts and errors to the right person, determine the impact of particular issues, and dig deep into real user sessions to see exactly how they experience your app.
- Optimize conversion rate and adoption with Analytics and Insights
- Solve user-reported issues with session replay
- Find issues faster with error triaging, automatic severity scores, and machine learning models that surface the most impactful problems affecting your users
Quickly identify, understand, and resolve problems with your web and mobile apps at their source. Get a complete picture of what’s happening, prioritize and communicate more effectively, and ensure the ideal digital experience for every user.
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