Reducing UX friction for more seamless digital experiences
Boost user engagement and satisfaction to drive business success
Table of Contents
UX friction describes any factor that prevents users from efficiently and effectively achieving a desired state or outcome in a digital product or service. This could include confusing layouts, components that aren’t working correctly, slow-loading pages, and more. Similar terms include user friction, user experience friction, or digital friction.
It’s becoming more and more crucial — and increasingly challenging — for businesses to keep up with rising user expectations for near-perfect digital experiences. Those who can’t create and maintain this quality of experience will lose customers to those who can. UX friction is one of the primary obstacles to delivering seamless experiences that satisfy your users and support your business goals.
While there are many types of UX friction, they can be broadly categorized into three main groups: interaction, cognitive, and emotional friction.
Minimizing interaction, cognitive, and emotional friction can help you ensure your digital product is easy to use and enjoyable for all.
UX friction can be difficult to quantify or detect, especially when users abandon their sessions without ever triggering any error messages or alerting your team to the problems they experienced. Some signs of user friction to look out for include:
You should also keep track of any technical issues occurring within your digital product. Users encountering things like frustrating network requests or slow-loading pages are quick to abandon their activity in search of a site or application that will meet their needs.
Eliminating UX friction can help improve user satisfaction, which, in turn, can enhance your brand reputation, increase conversion rates, and support your business goals.
Make sure your digital product is easy to use and navigate. Avoid overcomplicating your interface with too many options, features, or controls. This includes following conventional scrolling behavior, widget or element placement, icon usage, and other UX decisions.
Following accessibility guidelines is a great way to ensure a smooth experience for all your users. Not only can you reach a wider audience with an inclusive design, but most web and mobile accessibility practices make digital products easier for everyone to use.
For example, choosing highly contrasting colors makes your digital product accessible to people with low vision, but it also makes your content generally easier to consume. Likewise, including things like structured headings and alternative text for images is useful for users with screen readers, and it also ensures your site or app will still be navigable if certain elements fail to load.
Tracking performance in vital areas of your product, such as conversion funnels and high-value interaction points, can help you quickly identify when technical issues are creating user friction or frustration. Monitor alerts, errors, and other data to surface problems, scope their impact, and quickly ship necessary fixes.
Although there are many tools to help with monitoring technical performance, they often come with pain points and pitfalls that can prevent you from catching vital issues before they affect user sentiment or business goals.
Some tools may be too noisy, alerting you to every problem instead of showing you where you really need to focus your attention. Others may show you what’s happening but lack the technical telemetry and crucial context to help you understand why, how many users are being affected, and what your next steps should be.
For a thorough understanding of user behavior and performance insights that will help you create better, frictionless user experiences, you need a tool like LogRocket.
LogRocket offers powerful features you can employ to effectively identify and eliminate friction points:
By pairing this data with LogRocket’s Galileo machine learning module, you can quickly prioritize issues by severity and collaborate across teams to resolve them. Based on over a trillion user interactions, LogRocket Galileo helps cut through false positives and noise by automatically cataloging UX and technical issues, gauging the severity based on our machine learning algorithms, and proactively alerting the relevant stakeholders for issues identified as severe.
Quickly identify, understand, and resolve UX friction points in your web and mobile apps at their source. Get a complete picture of what’s happening, prioritize and communicate more effectively, and ensure the ideal digital experience for every user.
Install LogRocket in under 3 minutes. Get free access to all features for 14 days. Cancel at any time.