Executive Summary
Blue Cross Blue Shield of Massachusetts (BCBS) was having trouble understanding how customers engaged with their digital channels, particularly their website and mobile app. They needed to figure out what members were doing, what they were looking at, and which features they were interested in.
LogRocket's session replay and analytics lets BCBS see exactly how people were using their website and app, showing which parts of the site and app get the most attention. This information helped product managers make better design choices and improve the user experience.
LogRocket helps BCBS improve their Net Promoter Score (NPS) and make sure members can get things done on their first try, making their online experience easier and more satisfying.
Watch the full video below 👇
