3x
Increase in trial activation
1 week
From insight to action
Executive Summary
Goldcast, a video content platform for digital events and branded media, launched a self-serve free trial to support its product-led growth (PLG) strategy. To ensure a smooth onboarding experience, the team needed visibility into where users were getting stuck and where the product might be failing silently.
With LogRocket’s session replay, Goldcast gained a clear window into real user behavior. This helped the team quickly identify unexpected friction points—like users rage-clicking the video canvas to play a video, or failing to upload files because drag-and-drop wasn’t supported. These issues weren’t surfaced by traditional analytics but were obvious when watching actual sessions.
Within a day, Goldcast had actionable insights and a shared understanding across teams. In just one week, they shipped key improvements to the first-time user experience. As a result, free trial activation jumped from 8% to 25%: a 3x increase.
Their advice to others launching PLG? Don’t go live without the ability to see what users actually do. “LogRocket shows you why.”
Watch the full video below 👇
